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   Monday, May 27, 2019
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Vogue September starring Beyoncé is a shadow of its former self

In years gone by, the September issue of Vogue was the Super Bowl of fashion magazines. No more. "The September issue means nothing anymore,” said Sam Shahid, founder of branding, advertising

and design agency Shahid & Company. “You used to hold that magazine in your hand. It takes you to a place - that’s what a magazine used to do. Now they are all doing the same thing. There’s no imagination there. It’s just pure product, it’s pleasing the advertiser. There’s a desperation right now with print. The power magazines used to have is no longer there. Celebrities are controlling fashion.”

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