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The Hills' ratings are going down



Viewership for the season premiere on Sept. 29 were down 30 percent from the previous season premiere last April, to 2.36 million total viewers

MTV pointed out then that the show was still the highest-rated cable show in the channel’s target audience, viewers 12-34, as well as the highest-rated program on television in its timeslot in that demographic.

But since then ratings have fallen some more, tumbling to 1.72 million viewers for the season’s third episode last Tuesday.

That episode, which aired at 10 p.m., averaged 1.06 million adults 18-34, the demo "Hills" dominated during its first few seasons. That's less than half the 2.3 million who tuned in to the show at its peak two years ago.

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www.medialifemagazine.com   
10-27-09